Global False Eyelash Consumption Trend Report: SP EYELASH Leads the 2025 Natural and Customization Trends

In 2025, the global false eyelash market is embracing a new growth wave, with consumers' demand for natural styles and personalized customization continuing to rise. As a leading brand in the industry, SP EYELASH has secured a significant share in the European, American, and Middle Eastern markets through innovative R&D and precise market insights, becoming the preferred choice for numerous international beauty bloggers and celebrities.

European and American Markets: Natural Trends and Customization Services Take Center Stage

According to the latest market data, the global false eyelash market size reached $1.89 billion in 2024, and is expected to sustain an annual growth rate of 6.6% over the next five years. As traditional consumption powerhouses, European and American markets are undergoing a style shift from "exaggerated and thick" to "natural and delicate."

SP EYELASH has keenly captured this trend by launching the "Natural Silk Series", which uses imported ultra-light PBT fibers from Japan to create zero-weight (zero-weight sensation) realistic eyelashes, meeting the needs of daily commuting and light-luxury makeup. Within just three months of its launch in Europe and America, this series became a best-selling item in chain beauty stores such as Sephora and Ulta Beauty.

Meanwhile, customization services have emerged as a new growth point. Collaborating with the London high-end beauty salon "Lash Couture", SP EYELASH introduced the "Bespoke Lash Bar" service, allowing consumers to freely choose lash length, curl, and even gradient color effects based on eye shape and occasion. Data shows that after the service was launched, the customer repurchase rate increased by 40%, driving a 25% sales growth in the brand's premium line.

Middle Eastern Market: Strong Demand for Luxurious Styles, SP EYELASH Becomes a Market Favorite

The Middle East demonstrates astonishing consumption power for false eyelashes—Saudi women's monthly average usage even exceeds the annual consumption of women in some countries. Local consumers prefer thick, long, and extremely curled styles, particularly favoring innovative designs with luxurious elements like glitter and lace trims.

SP EYELASH's "Glam Queen Series" for the Middle Eastern market uses high-toughness synthetic fibers to ensure 12-hour lasting hold, while incorporating 24K gold foil embellishments, quickly becoming a standard in high-end beauty salons in Dubai, Abu Dhabi, and other cities. On Noon, a leading Saudi e-commerce platform, this series has remained among the top three best-sellers in the "Beauty Hotlist" for six consecutive months.

Brand Innovation: Safety + Technology Redefines Industry Standards

As consumers pay more attention to product safety, SP EYELASH has invested tens of millions in R&D to launch the "Zero Irritation™" technology, using medical-grade adhesives to completely eliminate harmful components like formaldehyde. This technology has passed the EU ECOCERT certification and is registered with the U.S. FDA, setting a new safety benchmark for the industry.

Additionally, the brand is testing an "AI Virtual Try-On" function, allowing users to preview the wearing effect of different styles in real-time through a mobile APP, with an official launch expected in Q4 2025.

Future Outlook

Lisa Chen, Global Marketing Director of SP EYELASH, stated: "In 2025, we will continue to deepen our focus on natural styles and customization, while accelerating our layout in the Middle East and Southeast Asian markets, aiming to achieve a 50% annual sales growth."

With its precise market positioning and innovative product capabilities, SP EYELASH is redefining the future trends of the global false eyelash industry.

Media Contact:

SP EYELASH Marketing Department

Email: info@speyelash.com

Website: www.speyelashes.com